Emil ruder book typography covers

“Typography has one plain duty before it and that is to convey information in writing” once noted Emil Ruder, one of the pillars of what is called International Typographic Style movement, destined to conquer graphic design ever since it was emerged from Switzerland, back in the 1950’s.

A friend and associate of Armin Hofmann, Adrian Frutiger (whose Univers sans-serif typeface was Ruder’s favorite) and Müller Brockmann, he is regarded one of the most important figures in design and it is his grid-obsessed philosophy that influenced web design as we experience it. 

Bringing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology for Ruder graphic design and type design have to function properly, promoting “the good and the beautiful in word and image and to open the way to the arts.”

A Swiss Style visionar